Marketing: An Introduction, Instructor's Manual in Print with Video GuidePearson Prentice Hall, 2004 - 384 pages |
Contents
Marketing Managing Profitable Customer Relationships | 1 |
Company and Marketing Strategy Partnering to Build Customer Relationships | 21 |
The Marketing Environment | 39 |
Copyright | |
14 other sections not shown
Common terms and phrases
advertising AFLAC Application Questions behavior benefits brand name business markets buyer decision process buyers channel members Chapter Objectives company's competition competitors consumers costs create culture Customer Relationship Management customer relationships decisions differentiate direct marketing Discussing the Issues distribution e-commerce e-marketing effective environmental examples factors Figure firm Focus on Ethics global groups Hood/Focus on Technology ideas identify impact important industry Instructors integrated marketing communications intermediaries international marketing Internet involves logistics major manufacturing market segment marketing managers marketing mix marketing programs marketing research marketing strategy needs Nike offer organization planning positioning product development product line product or service products and services profits purchase responses will vary retailers sales force sales promotion salespeople Sean John selected sellers Snapple social Speed Bump Student responses suppliers target market trade types understand value-based pricing wholesalers