Storytelling with Data: A Data Visualization Guide for Business Professionals

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John Wiley & Sons, Oct 9, 2015 - Mathematics - 288 pages
2 Reviews
Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

 

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LibraryThing Review

User Review  - jonas.lowgren - LibraryThing

This is an engaging and approachable entry-level book on data presentation in business contexts. Knaflic covers some foundational graphic design and layout principles for a number of effective graph types, all within a framework of knowing your audience and conveying your message. Read full review

LibraryThing Review

User Review  - Neale - LibraryThing

A great book to help you create better charts/graphs. (Note: I call them charts because I use Excel – graphs may be the correct term.) The book explains many visualisation concepts and backs it up ... Read full review

Contents

introduction
1
chapter one the importance of context
19
chapter two choosing an effective visual
35
chapter three clutter is your enemy
71
chapter four focus your audiences attention
99
chapter five think like a designer
127
chapter six dissecting model visuals
151
chapter seven lessons in storytelling
165
chapter eight pulling it all together
187
chapter nine case studies
207
chapter ten final thoughts
241
bibliography
257
Index
261
EULA
268
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About the author (2015)

COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.

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