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A Small Vehicular Entertainment
The Birth of a Notion
The Voyage of the Beetle
4 other sections not shown
adver advertising manager agency air-cooled engine art director auto ads auto industry auto-makers Auto-Union automobile became Beetle big beautiful chariot billboard boil bought British buyers campaign Carl Hahn concept conventional auto copy copywriter DDB's decade decision Detroit Doyle Dane Bernbach drive effect factory Ford front gallon German headline Heinz Nordhoff Helmut Schmitz Hitler honesty humor idea important ISFX Kamp Karmann Ghia kind Lemon Levenson look magazine ads ment miles million models Nazis never Ohrbach's owners Paul Lee percent perhaps photograph Porsche postwar print ads production rear wheels repairs sales curve seat seems sell small cars snow snowplow sold Stuart Perkins sure talk there's thing tion tires truck TV commercials Type 2 vehicles ugly little bug Unique Selling Proposition Volkswagen ads Volkswagen advertising Volkswagen of America VW ads VW Station Wagon VWoA Wolfsburg word-of-mouth