Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Yale University Press, 2006 - Business & Economics - 366 pages
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This concise yet comprehensive guide describes in detail a successful method for planning and writing about proposed research and management projects. Intended for use by a wide variety of individuals in life sciences, environmental sciences, and management, the volume offers indispensable, step-by-step advice for any student or professional undertaking a research project. John Gordon focuses first on the importance of thinking carefully and writing down a research plan, describing each component of such a plan and explaining why it is important. In subsequent chapters, he shows how to describe research or management problems, how to write clear objectives, the importance of the hypothesis, how to deal with schedules and budgets, how to communicate completed plans, and how to prepare grant applications. Gordon concludes with an insightful chapter on the social significance of scientific research.

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User Review  - aldlan06 -

Green to Gold is a good book as long as you understand that it is geared toward a specific audience. Dont purchase this book with hopes of building your small business because it lacks in a few areas ... Read full review

Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

User Review  - Not Available - Book Verdict

Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and ... Read full review


Chapter 8 Redesigning Your World
Chapter 9 Inspiring an EcoAdvantage Culture
Part Four Putting It All Together
Chapter 10 Why Environmental Initiatives Fail
Chapter 11 Taking Action
Chapter 12 EcoAdvantage Strategy
Additional Resources
Methodological Overview

Chapter 4 Managing the Downside
Chapter 5 Building the Upside
Part Three What WaveRiders Do
Chapter 6 The EcoAdvantage Mindset
Chapter 7 EcoTracking
Most Relevant Tools for Each GreentoGold Play

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