Hidden Value: Profiting from the Intellectual Property EconomyHidden Value describes in detail why there is a movement of market value from one industry player to another and helps the reader to evaluate why Amazon.com can have a greater market capitalization than Texaco. It addresses the Wall Street side of the intellectual property equation. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Common terms and phrases
accounting AlliedSignal analysis asset securitization asset-backed securities balance sheet billion brand name brand value business units cash flow commercial company's competitive competitors corporate cost create David Bowie deal Digital Disney domain name Dow's earnings employees established example exploitation filing films firm's fixed assets future global identify important income increase industry infringement innovation intangible assets Intel intellectual assets intellectual capital intellectual property investment investors IP assets issues Johnson & Johnson joint ventures know-how leverage licensing office licensing programme litigation long-term assets major manufacturing market value ment Microsoft Northrop Grumman operating out-licensing patent portfolio potential profits property and intangible protection result retail risk royalty rates securitization transactions significant structure success technology licensing technology transfer tion trade secrets trademark transactions typically valuable valuation Wall Street