Broadcasting in America: A Survey of Electronic MediaA brief edition of a text for the communications market. The first chapter - not included in the long edition - introduces students to the field of broadcasting and its terminology, and key terms and concepts appear as notes in the margins. Ancillary package available upon adoption. |
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advertising American antennas Arbitron AT&T audience audio beam began broadcast and cable broadcast networks broadcast stations broadcast television cable networks cable systems cable television carrier wave channels color commercial commission communication competing competition costs countries coverage deregulation developed electronic mass electronic mass media entertainment example federal fees films format frequency HDTV households KDKA license listeners major Marconi mass media medium million network programs newscasts Nielsen noncommercial NTSC operate Paley pay-cable percent picture prime-time production public broadcasting radio networks radio stations ratings receivers recording regulation relays reports role rules sample satellite schedule shown in Exhibit shows signals situation comedies sound Source standards studio subscribers tape telephone television networks television stations transmission transmitter tube TVRO vacuum tubes viewers waves wireless WTBS