News from nowhere: television and the news
This detailed, probing analysis of the decision-making process of network news organizations has achieved the status of a classic. What we see on the network evening news, Mr. Epstein demonstrates does not mirror reality because TV's essential aim is not to inform but to excite viewers enough to induce them to stay tuned. The best book ever written about any aspect of television. --Richard Schickel. With a new Introduction by the author.
43 pages matching advertising in this book
Results 1-3 of 43
What people are saying - Write a review
We haven't found any reviews in the usual places.
A. C. Nielsen according advertising affiliated stations assignment editors audience broadcast budget camera crews cameramen Chicago cities Commission correspondents costs cover coverage December decisions dents documentary ducer economic editing effect ence example executive producer expected fact Fairness Doctrine favor Federal Communications Commission film editor film stories final footage Frank Stanton Friendly half-hour happening Huntley Huntley-Brinkley Huntley-Brinkley Report Ibid interest interviews involved issues less license limited number Memorandum ment minutes mirror NBC producer NBC vice-president network executives network news programs network programs newsmen newspaper Nielsen ratings Nixon operation organization organizational percent period political pre-empt presented president of NBC presumed problem require Reuven Frank Richard Salant riots Robert MacNeil routinely rules schedule selected suggested television tend themes three networks tion tives usually values Vietnam viewers visual Walter Cronkite Walter Lippmann Washington York