Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

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John Wiley & Sons, Dec 30, 2009 - Computers - 504 pages
3 Reviews
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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An invaluable must read for anyone in the digital industry!

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Hi,
I am interested to purchase this book (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)).
Thanks
Srinivas katam
http://www.srinivaskatam.com
 

Contents

Chapter 1
1
The Optimal Strategy for Choosing YourWeb Analytics Soul Mate
15
Ten Questions to Ask Vendors Before You Marry Them
21
xviii
22
Why did the last two clients you lost cancel their contracts?
27
xiv
32
3
35
Practical Solutions
75
Steps Toward Intelligent Analytics Evolution
306
Guiding Principles for Becoming an Analysis Ninja
313
Leveraging Industry Benchmarks and Competitive Data
319
Measuring Latent Conversions and Visitor Behavior
327
Ratios
334
Understanding Your Brand and Category Terms
341
Advanced PayperClick Analyses
348
Zeroing In on the User Search Query and Match Types
354

Chapter 8
169
Social Mobile and Video
241
Analyzing Offline Customer Experiences Applications
248
Measuring the Success of Blogs
257
Cost of Blogging
263
Conversation Rate
270
Advanced Video Analysis
278
10
283
Nonline Marketing Opportunity and Multichannel Measurement
294
Two Prerequisites for Behavior Targeting
301
15
401
16
409
Fail Faster on the Web
425
Hijack a Friendly Website
431
17
432
IT Blockages
437
Appendix About the Companion CD
443
19
450
24
459
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About the author (2009)

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

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