Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Steps Toward Intelligent Analytics Evolution
Guiding Principles for Becoming an Analysis Ninja
Leveraging Industry Benchmarks and Competitive Data
Measuring Latent Conversions and Visitor Behavior
Understanding Your Brand and Category Terms
Advanced PayperClick Analyses
Zeroing In on the User Search Query and Match Types
Social Mobile and Video
Analyzing Offline Customer Experiences Applications
Measuring the Success of Blogs
Cost of Blogging
Advanced Video Analysis
Nonline Marketing Opportunity and Multichannel Measurement
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