Marketing Management; Operating, Strategic, and Administrative, Volume 1

Front Cover
R. D. Irwin, 1973 - Marketing - 560 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

MARKETING
1
ENVIRONMENTAL CONSTRAINTS
25
Structure of demand
57
Copyright

19 other sections not shown

Common terms and phrases

Bibliographic information