Principles of Marketing

Front Cover
Prentice Hall, 1998 - Business & Economics - 304 pages
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Prepared by Thomas Paczkowski. This study guife gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. A section of lecture notes reproduces the transparencies with the chapter outline for easy in-class note taking. New to the eighth edition, the study guide is now available as an on-line study guide through the PHLIP website.

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Creating Customer Value and Satisfaction 1
Strategic Planning and the Marketing Process 14
Consumer Markets and Consumer Buyer Behavior

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