People to People Fundraising: Social Networking and Web 2.0 for CharitiesCutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success. |
Contents
Leveraging the Internet to Build | |
ONLINE COMMUNITIES IN ACTION | |
Six Criteria for Measuring Effectiveness | |
TOP FIVE CHARITY WEB SITES | |
CONCLUSION | |
PeertoPeer Fundraising and Community Building | |
THEIR HOME PAGE | |
CONCLUSION | |
Crafting the Marketing Strategy to Make It Happen | |
Online Tools to Manage Special Events Athons and Auctions | |
ABOUT THE AUTHOR | |
DonorCentered Stewardship | |