Kleppner's Advertising Procedure |
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Contents
BACKGROUND OF TODAYS ADVERTISING | 2 |
ROLES OF ADVERTISING | 22 |
PART | 46 |
Copyright | |
28 other sections not shown
Common terms and phrases
A. C. Nielsen adver Advertising Age Advertising Agencies American Arbitron Association audience basic BBDO Biltmore Estate brand broadcast Bureau buyers cable camera campaign circulation client color commercial competition consumer copy copy testing cost coupon Courtesy creative customers Delta Delta Air Lines demographic direct mail direct marketing direct-response advertising discount effective EXHIBIT film frequency Gross Rating Points halftone headline HISPANIC households important inches industry inserts KVEA layout magazines major manufacturers media planner medium merchandise million national advertisers newspaper Newspaper Advertising Bureau offer outdoor advertising package paper percent person plate poster premium prime prospects printing publications publishers purchase radio reach sales promotion schedule segments sell space specific spot stations strategy sumer sweepstakes techniques Television tion tising trade trademark usually