Encyclopedia of E-business Development and Management in the Global Economy

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Business Science Reference, 2010 - Business & Economics - 1310 pages
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As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation.The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.

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Contents

Clegg BenAston University UK 95
xxiii
de Souza Gimenes Itana Maria State University of Maringá Brazil
883
de Vrieze Paul Bournemouth University UK
892
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