The Business of Healthcare Innovation

Front Cover
Lawton Robert Burns
Cambridge University Press, Jul 26, 2012 - Business & Economics
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
 

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Contents

List offigures page x
The business of healthcare innovation in the Wharton School
rebooted and reinvigorated 32
Pharmaceutical strategy and the evolving role of merger and acquisition 116
therapeutics 194
implications
The medical device sector 376
The healthcare information technology sector 451
convergences and divergences 515
Index 564
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About the author (2012)

Lawton Robert Burns, Ph.D., MBA is the James Joo-Jin Kim Professor, Professor and Chair of Health Care Management and Director of the Center for Health Management and Economics at the Wharton School, University of Pennsylvania.

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