Brought to You By: Postwar Television Advertising and the American Dream“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that. |
Contents
1916 | |
1938 | |
Shower of Stars 19531955 | |
The Spark Plug of Prosperity 19561958 | |
A Mist Settling on Our Pond 19591960 | |
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actors Advertising Age advertising agencies advertising on television African Americans American Dream announcer April audience automobile beer believed brand broadcast Business Week camera campaign Chevrolet Chun King cigarettes clients color commercial television company's competitive considered consumerism corporate cost created creative critics Doyle Dane Bernbach effect entertainment example executives February File film Foods Freberg Goodman Ace Hal Humphrey Halberstam Hollywood industry integrated Jack Benny jingle kids look Lucky Strike magazine marketers medium million movie Newsweek November offered percent plugs political popular postwar Printer's Ink promote quiz show quiz show scandal radio ratings Revlon role Saturday Review sell soap social song spending spokespeople spokesperson sponsors sponsorship spot stars stations studio talent techniques television advertising television commercials television sets television shows television's TV Commercials Walter Thompson Westinghouse York Young & Rubicam