Brought to You By: Postwar Television Advertising and the American Dream

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University of Texas Press, Mar 6, 2009 - Performing Arts - 288 pages
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture).
 
The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.
 
This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
 

Contents

Acknowledgments
1916
The Precocious Prodigy 19461952
1938
Shower of Stars 19531955
The Spark Plug of Prosperity 19561958
A Mist Settling on Our Pond 19591960
Think Young 19611962
The Psychic Air We Breathe 19631964
Notes
Index
Copyright

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About the author (2009)

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

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