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Fantastic! zmot!.

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its not available on amazon
where can i get it?

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I really like this book. And at the same time, I think we already are aware of this as marketers, but, unless we are a major corporation with an unlimited budget, ZMOT is just not an option.
long will it be before it's MMOT? Not just zero moment of truth, but Minus Moment of Truth?
Your product information needing to be in people's hands before they grab their phone or laptop.
Before they even have a need or desire for your product.
Maybe it's babies being born with their DNA already programmed with all the information for all the products they will think about buying during their lifetime.
It's just a matter of freaking time.
Rick Katz

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