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The only comment I can make about this book is that the title is off base (kidding)....Bruce Clay and colleagues provide relevant, complete, and advanced information on a complex topic.
So I vote for changing the title to: SEO Bible !
In addition, the writing style is superb.
Barbara

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I've read a lot of SEO books, but this is by far the most accurate and comprehensive. I especially like the coverage of keyword analysis and foreign SEO. If you buy only one book on SEO, this should be the one!

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This is a tome of a book. It's chock-o-block of tips and truths. White Hat ways of doing SEO and succeeding. Just the single book you need on your bookshelf - and it will occupy a lot of that shelf.

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I have never bought a "For Dummies" book before, but did so because of Bruce Clay and Susan Esparza. I was pleasantly surprised. The book is stacked full of relevant information for today's SEO. I read the book over several days while waiting on my son at football practice. I am going through it a second time and building my spreadsheets. Thank you so much Mr. Clay and Ms. Esparza, our company is small and cannot afford the paid services which make SEO easier, but having the book makes me dig in deeper and truly understand what is going on which will help us in the long run. 

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All reviews - 7
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All reviews - 7
Editorial reviews - 0

All reviews - 7