The Beginnings of Communication Study in America: A Personal Memoir
Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].
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academic American audience became behavior Berelson broadcasting career Carl Carl Hovland Chaffee chapter colleagues Columbia communica communication research communication study Danielson director early Editors Elihu Katz example experiments faculty Festinger field of communication film forefathers graduate Harold Harold Lasswell Hovland ideas Illinois important influence intellectual interested J-School Kurt Lewin Lasswell Lasswell's later learning Leon Festinger lifespace Marrow Marvick mass communication mass media McCombs media effects Merton Michigan Nafziger National Neurath Newark newspaper nication NSSC organization Paul Lazarsfeld person persuasion Press problems professor propaganda public opinion published Radio Research Research Center research institute research program Rockefeller Foundation Rogers scholars school of journalism scientists skills sleeper effect social psychology social science society sociology Sola Pool speech Stanford survey teaching television theory tion United University of Iowa variables Vienna wartime Wilbur Schramm Wisconsin World War II writing wrote Yale York young