The Beginnings of Communication Study in America: A Personal Memoir

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SAGE, Feb 12, 1997 - Language Arts & Disciplines - 206 pages
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Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].
 

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Contents

The Forefathers of Our Forefathers
3
Politics Power and
21
g
26
From Market Research
43
The Field the Group
67
Experiments Attitudes
87
The Establishment of Communication Study
123
Instilut Jormlfzaf ion of Advanced Communication
155
Author Index
193
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Page 191 - Stouffer. SA, Guttman. L., Suchman, EA, Lazarsfeld, PF, Star, SA, & Clausen. JA (1950). Measurement and prediction: Studies in social psychology in World War //(Vol, IV).

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About the author (1997)

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

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