Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

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Harvard Business School Press, 2006 - Psychology - 244 pages
5 Reviews
Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds - yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind - and how to influence that process.

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User Review  - mephistia - LibraryThing

I'm actually reading this for a class, and I gotta say, it's a really fascinating read. Gardner prefers a mix of cognitive/ behavioral psychology, with an emphasis on the cognitive side. He's got some ... Read full review

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User Review  - DaveShearon - LibraryThing

I admit to pre-judging Howard Gardner without reading him. I've felt the education community's adoption of his unprove theory of "multiple intelligences" has been a mistake. I read this book as a ... Read full review

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About the author (2006)

The author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.

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