Consumer Behavior in Action

Front Cover
Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises.

The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making.

Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research.

The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.

 

What people are saying - Write a review

User Review - Flag as inappropriate

Welcome to http://www.uspsu.com
purses louis vuitton,
louis vuitton cheap,
louis vuitton bags outlet,
wholesale handbags,
louis vuitton on sale,
You'll get more discount from this website if you buy more.
You'll get a secret gift in every order.
very very very very good for you.
http://www.uspsu.com
http://www.uspsu.com
http://www.uspsu.com
Cheap belts
Brand Belts
Burberry Belts
Dolce Gabbana Belts
Ed Hardy Belts
Gucci Belts
Louis Vuitton Belts
Brand Sunglasses
Chanel Sunglass
Dior Sunglasses
Dolce Gabbana Sunglasses
Gucci Sunglasses
Louis Vuitton Sunglasses
Marc Jacobs Sunglasses
Oakley Sunglasses
Police Sunglasses
Prada Sunglass
Ray ban Sunglass
Roberto Cavalli Sunglass
Versace Sunglasses
Brand Electronics
Brand Watches
Breitling Watches
Cartier Watches
Chanel Watches
Gucci Watches
IWC Watches
Montblanc Watches
Omega Watches
Patek Philippe Watches
Rolex Watches Men
Rolex Watches Women
Tag heuer Watches
DVD
Fittness Class Dvd
Language Class DVD
Other Classes Dvd
Hair Straightener
CHI Hair Straightener
GHD Hair Straightener
Monster Studio Headphones
Monster Studio Headphones
Rosetta Stone
Skin Care
Clarisonic brush
Clarisonic Mia1
Clarisonic Mia2
Clarisonic Plus
Designer Handbags
Designer Handbags
Burberry Handbags
Chanel Handbags
Dior Handbags
Gucci Handbags
Hermes Handbags
Jimmy Choo Handbags
Louis Vuitton Handbags
Marc Jacobs Handbags
Miu Miu Handbags
Prada Handbags
Designer Wallet
Burberry Wallets
Chanel Wallets
Gucci Wallets
Louis Vuitton Wallets
Fashion Jewelry
Brand Bracelets
Chanel Bracelet
Dior Bracelet
Gucci Bracelet
Links Bracelet
Louis Vuitton Bracelet
Pandora Bracelet
Thomas Bracelet
Tiffany Bracelet
Brand Earrings
Chanel Earrings
Gucci Earrings
Louis Vuitton Earrings
Pandora Earrings
Tiffany Earring
Brand Necklace
Chanel Necklace
Dior Necklace
Gucci Necklace
links Necklace
Louis Vuitton Necklace
Pandora Necklace
Tiffany Necklace
Brand Ring
Chanel Ring
Louis Vuitton Ring
Tiffany Ring
Louis Vuitton Men
Damier Ebene Canvas
Damier Geant Canvas
Damier Graphite Canvas
Men Shoes
Monogram Canvas
Monogram Macassar Canvas
Taiga Leather
Utah Leather
Louis Vuitton Women
2012 Collection
Damier Azur Canvas
Damier Ebene Canvas
Epi Leather
Louis Vuitton Others
Mahina Leather
Monogram Canvas
Monogram Denim
Monogram Idylle
Monogram Multicolore
Monogram Vernis
http://www.uspsu.com
 

User Review - Flag as inappropriate

This book thoroughly covers all aspects of marketing to consumers, as opposed to business-to-business marketing. A must read for students and practitioners of marketing.

Contents

PART I Introduction to Consumer Behavior and Marketing Management
1
Chapter 1 Consumer Behavior Overview
3
Chapter 2 Market Segmentation
33
PART II The Consumer DecisionMaking Process
57
Chapter 3 Overview of Consumer Decision Making
59
Chapter 4 Stages In Consumer Decision Making
106
PART III External Sociocultural Influences on Consumer Behavior
167
Chapter 5 Cultural Influences
169
Adoption and Diffusion Processes
285
PART IV Internal Individual Psychological Influences on Consumer Behavior
313
Chapter 11 Personality and Lifestyle
317
Chapter 12 Motivation
361
Chapter 13 Perception and Information Processing
388
Chapter 14 Learning and Memory
439
Chapter 15 Attitude Formation and Change
497
Glossary
557

Chapter 6 Subcultural Influences
195
Chapter 7 Social Class Influences
213
Chapter 8 Reference Groups and Social Influences
232
Chapter 9 Family Influences
260
Index
607
About the Author
629
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information