The Invisible Continent: Four Strategic Imperatives of the New Economy

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Nicholas Brealey, 2001 - Competition, International - 262 pages
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The new continent - the new, interlinked, web-shaped economy of the 21st century - has no land. Yet its economic, political, social and business consequences are real. This book sets out to provide solutions to successfully integrating the old and the new, and outlines strategies to settle the new continent by building golden platforms-standards and agreements that set its limits and structures.

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The invisible continent: four strategic imperatives of the new economy

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In this timely, well-written, and well-organized book, Tokyo-based Ohmae, a well-known corporate strategist and author (The Borderless World) discusses the four dimensions that influence the new ... Read full review

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