Driven from Within

Front Cover
Simon and Schuster, Nov 21, 2006 - Biography & Autobiography - 205 pages
6 Reviews
Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.

His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing.

In "Driven from Within," Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court into every facet of his life.

Nearly three years removed from his last turn as an athlete, Michael's twentieth Air Jordan shoe has helped push Nike's Brand Jordan division to almost $500 million in sales.

""Nothing of value comes without being earned. That's why great leaders are those who lead by example first. You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to what they see.""

This is a book about the power of collaboration and teamwork, the awe-inspiring energy generated when people combine their creativity and passion and a fearless desire to lead.

Whether waking at 6 a.m. to work on fundamentals as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies of state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.

""It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from myparents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them.""

Everyone knows the results. In "Driven from Within," Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.

 

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LibraryThing Review

User Review  - kasp1974 - LibraryThing

This is an abstract take on Michael Jordan's achievements. It is different from his other books because it allows other voices to speak along with Michael. The voices of his shoe designer, marketing ... Read full review

Inspirational!

User Review  - Overstock.com

Every parent with a child who appears to be uninspired or lazy should read this book with the child. This book inspired me to look at parenting from a different perspective. I believe theres hope for ... Read full review

Selected pages

Contents

Section 1
28
Section 2
29
Section 3
37
Section 4
58
Section 5
59
Section 6
92
Section 7
100
Section 8
112
Section 9
113
Section 10
146
Section 11
162
Section 12
185
Copyright

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About the author (2006)

Michael Jordan began his writing career after spending ten years as a successful broadcaster. He has pursued two avenues of deeply personal interest - the anthropology of religions and natural history - which have produced, to date, more than ten published works, including Eastern Wisdom, a study of Eastern religions.

Mark Vancil is president of Rare Air Media, a publishing and communications company based in Winnetka, Illinois, that has produced dozens of award-winning books and custom publishing programs for sports, publishing and entertainment clients.

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