The PayPal Wars: Battles with EBay, the Media, the Mafia, and the Rest of Planet Earth

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World Ahead Publishing, 2004 - Business & Economics - 344 pages
2 Reviews
When PayPal launched its online payment service and set out to overhaul global currency markets it successfully weathered the dot-com bust and a fierce competitive struggle with the auction giant eBay. But hordes of government regulators, trial lawyers, and organized crime rings soon targeted PayPal for destruction, turning its quest to make Internet history into a desperate struggle for survival.
 

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Super, you can understand the keys behind services innovation succes stories through this book. Like a novel.

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Contents

THE NEW RECRUIT
5
BREAKTHROUGH
37
MEGAMERGER
69
GROWING PAINS
93
THE PRODUCERS
117
REVOLUTIONPAYPAL 20
141
THE MONOPOLIST STRIKES
167
HIGH STAKES
195
EARTH VS PALO ALTO
223
TO THE BRINK
249
SELL OUT
279
EPILOGUE
305
NOTES
313
INDEX
325
Copyright

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Page i - The Perfect Store: Inside eBay, (New York: Little, Brown, and Company, 2002) for an engaging account of eBay's creation and rise to greatness.

About the author (2004)

Eric Jackson directed the marketing operations for PayPal, the world's leading on-line service, and was instrumental in turning the company into one of the few profitable dot-coms. He graduated from Stanford University with a degree in economics and serves on the Board of Directors of the Stanford Review, a non-profit dedicated to improving education at his alma mater.

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