Services MarketingDesigned to meet the requirements of MBA students in Indian business schools. This comprehensive textbook deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications. |
Contents
Characteristics and Categories 1235 | 1 |
Trends in Services Marketing | 30 |
Consumer Behaviour | 57 |
Copyright | |
13 other sections not shown
Common terms and phrases
achieve addition adequate level advertising agents airline automation bank behaviour Bill register brand BSNL clients cluster sampling collected and deposited consumer behaviour contd cost cost-based pricing credit card crucial customer expectations customer satisfaction deliver demand directory assistance economy elements enable encounter ensure example facilities factors franchisee front-end employees frontline employees Gross amount charged important improvement India Infocom Internet Ishikawa diagram level of service market segment marketing mix measurement ment method mobile telephony operations organization perception physical evidence potential product or service promotion questionnaire queue Register of service response restaurant role sample serv service delivery service provider service quality Service Tax Act service tax charged services marketing services offered services sector standards strategies Table tariff telephone tion tomer total quality management usually Value-based pricing