AMA complete guide to strategic planning for small business
NTC Business Books, a division of NTC Publishing Group, 1994 - Business & Economics - 151 pages
The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback. Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning. Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business.
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Writing Your Mission Statement
Product and Service Analysis
Summary and Review
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ability to satisfy Action Point analysis of Premise analyze areas barrier to entry business unit SBU buyers Buying Criteria client Competitive Value Map complete this Action core values customer groups customer needs customer profiles customers in segment Date decisions determine develop differentiation employees end of Step Existing customers Federal Express firm focus growth rate help you gain identify implement industry forces Industry Success Factors issues look mdea mission statement Onaoina planning process point of sale position Product differentiation product line groupings products and services products you offer purchase criteria Quadrant qualitative goals question Read this information relative market share rethinking your business Sample Worksheets Worksheet Segments Customer Segment specific Step Four strategic business unit strategic direction strategic planning strength Summary and Review sustainable competitive advantage SWOT analysis tactic task threats tomer Total customers understand your competitors understand your customers understand your industry unique video production Worksheet 9