Trend-Driven Innovation: Beat Accelerating Customer ExpectationsTrend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn:
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adaptation ANALYZE apply the trend arena basic needs behavior brand business models campaign cater challenge Collaborative Economy connect Consumer Trend Canvas consumerism create creative crowdfunding crowdsourcing culture customer expectations demographic drivers of change emerging environmental example Expectation Economy experiences external change Facebook focus fundamental elements future global GUILT-FREE CONSUMPTION hackathon Harley-Davidson HUMAN BRANDS human needs identify IKEA industry initiative innovation opportunities insights inspire Kickstarter launch lifestyles look mega-trends million needs and wants Nike offer open innovation organization participants Patagonia clothes peer-to-peer percent personal expression Phil Schiller platform pop-up Post-Demographic priority products and services read this chapter relevant retail rising quality share shifts smartphone social media SPOT TRENDS startups status Steve Jobs strategy target technologies Telefónica transparency Trend Framework TREND MATURITY trend presentation trend-driven innovation Triggers understand Unilever Uniqlo users vision Walmart Wedding Film YouTube