Learning from the Future: Competitive Foresight ScenariosLiam Fahey, Robert M. Randall "Scenarios are now a part of every successful manager's toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today's leading practitioners in the field." -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) "In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one." -David Kelley CEO, IDEO Product Development the creators of the Apple Mouse "This book is the greatest reference today on scenario planning-the preeminent tool for those who believe that the future belongs to those with the imagination to create it. The combination of scenario planning and strategy formulation can be a wondrous right brain process that galvanizes teams with a compelling vision and common purpose." -David E. Schnedler Director, Corporate Planning Sun Microsystems, Inc. "Organizations must create intellectual and organizational tension around distinctly different views of the future. Learning from the Future demonstrates why scenarios are ideally suited to generate such tension and how to use scenario learning as a steppingstone to superior strategies." -Richard Pascale, Associate Fellow of Oxford University and author of Managing on the Edge: How the Smartest Companies Use Conflict to Stay Ahead "An invaluable guide to the mind-stretching benefits of scenarios that are fully embedded in the strategic thinking process. It should be required reading for any management team embarking on scenario development so they can realize the benefits and evade the pitfalls." -George Day, Geoffrey T. Boisi Professor and Director of the Huntsman Center for Global Competition and Innovation Wharton School, University of Pennsylvania |
Contents
Chapter | 3 |
Chapter | 15 |
Chapter | 19 |
Integrating Strategy and Scenarios | 22 |
Chapter | 23 |
Chapter 3 | 39 |
Chapter 4 | 57 |
Chapter 5 | 81 |
Chapter 13 | 246 |
Chapter 14 | 264 |
An Illustrative Example | 285 |
Chapter 17 | 308 |
Chapter 18 | 325 |
Chapter 20 | 352 |
Chapter 21 | 369 |
Chapter 22 | 384 |
Other editions - View all
Learning from the Future: Competitive Foresight Scenarios Liam Fahey,Robert M. Randall No preview available - 1997 |
Common terms and phrases
alternative futures approach assess Barents Sea business environment business idea California wine causal loop diagrams challenge chapter COMECON competitive competitor scenarios consumer corporate create critical current strategy customers decision makers dimensions driving forces economic effective emerging example executives Exhibit explore firm firm's focus forecast global goals growth identify implications important industry scenarios insights interactions investment issues laser macroenvironment marketplace mental models narios OPEC opportunities Optech options organization organization's outcome participants personal computer Peter Senge Pierre Wack plausible plots political possible potential Protectionism questions relationships relevant Restructuring rivals Royal Dutch/Shell scenar scenario analysis scenario development scenario learning scenario logics scenario planning scenario process scenario team set of scenarios simulation SoftFollower SoftLeader specific step structure substitute products systems thinking thinking tion trends ture uncertainty understanding variables Vehicle Wild cards workshop