Television and Social Change in Rural IndiaThis book examines the social environment of village life in India and looks at the impact of television on the aspirations, values, ideas, relationships, and traditions of the villagers themselves. |
Common terms and phrases
access to television According acres advertising argues arrival of television Attwood audience become behavior Bhilar Bombay caste relations cent channels consumerism culture Danawli Delhi Dhangar Doordarshan dynamics economic effects ethnographic fields films gender Hartmann Hindi homes household ibid impact important influence interview Kottak land living Mahabaleshwar Mahar Maharashtra Marathas marriage married mass communication mass media McQuail medium ment modern morning Mumbai never observed Panchayat Panchgani participant observation political popular process of social Pune Raj Puri region relationships role of television rural India Salzman Sarpanch Satara district satellite television Shahir sion soap operas social change status structure talk television in India television programs television sets tion Today town traditional TV set understand urban variables viewers viewing village village society watch television watch TV women young