The Economics of Strategy
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
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Economic Concepts for Strategy
The Evolution of the Modern Firm
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achieve activities agent airline analysis asset specificity assets average cost benefit brand buyer capacity Chapter commitment compete competitive advantage competitors consumer surplus contract coordination corporate cost advantage cost function Cournot culture customers decisions demand curve differentiation discussed diversification diversified firms economic economies of scale effect efficient entrant entry equilibrium example expected Figure firm's fixed costs incentives increase incumbent indifference curve individual industry innovation input internal investment Journal keiretsu large firms less lower managers manufacturing marginal cost market share merger monopoly Nash equilibrium network externalities oligopoly operating organization organizational output patent PBXs percent performance personal computer Philip Morris plant position problems profit purchase quasi-rents relationship relationship-specific result revenue risk rivals scale and scope scale economies sell seller strategy success sumers sunk cost suppliers tion unit vertical chain vertical integration workers