The Economics of StrategyThis comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization. |
Contents
STRATEGY AND ECONOMICS | 1 |
ECONOMIC CONCEPTS FOR STRATEGY | 8 |
The Evolution of the Modern Firm | 41 |
Copyright | |
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achieve activities additional advantage agent American analysis assets average cost benefit brand buyer capacity Chapter commitment compete competitive competitors consider consumers contract coordination corporate create culture curve customers decisions demand depends determine differentiation discussed economic economies of scale effect efficient effort entrant entry example expected face factors Figure firm firm's fixed function given higher important incentives increase incumbent independent individual industry innovation internal investment Journal less limit lower managers manufacturing marginal measure million network externalities offer operating organization output percent performance plant position Press problems profit purchase reduce relationship relative requires result risk scope sell seller share sources specific strategy structure success suppliers Table theory tion transactions unit vertical integration workers