Communicating Nature: How We Create and Understand Environmental Messages

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Island Press, Nov 6, 2006 - Nature - 368 pages
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A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"?

Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations.

The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
 

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Contents

Conclusion
24
Unrestrained Instrumentalism
30
Ethics and Valuesdriven Ideologies
37
Conclusion
55
3
57
Approaches to Changing Behavior
81
Working or Playing in Nature
102
Entertainment
121
Attitudes toward Animals
188
Anthropomorphism
197
Mass Media Messages and Animals
204
Conclusion
212
How the Media Choose News
222
How the Media Report Environmental Stories
229
How the Media Frame Environmental Stories
236
Conclusion
245

Tourism
134
Conclusion
145
The Phenomenonand Oxymoronof Green Advertising
156
The Psychology of Advertising
163
Conclusion
174
Predators
182
9
247
Conclusion
277
Tactical Communication Choices
291
Partial Success for the Environmental Movement
304
Index
341
Copyright

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Page 23 - In Europe people talk a great deal of the wilds of America, but the Americans themselves never think about them : they are insensible to the wonders of inanimate nature, and they may be said not to perceive the mighty forests which surround them till they fall beneath the hatchet.
Page 13 - Something will have gone out of us as a people if we ever let the remaining wilderness be destroyed; if we permit the last virgin forests to be turned into comic books and plastic cigarette cases; if we drive the few remaining members of the wild species into zoos or to extinction; if we pollute the last clear air and dirty the last clean streams and push our paved roads through the last of the silence...
Page 6 - By imagining that our true home is in the wilderness, we forgive ourselves the homes we actually inhabit. In its flight from history, in its siren song of escape, in its reproduction of the dangerous dualism that sets human beings outside of nature — in all of these ways, wilderness poses a serious threat to responsible environmentalism at the end of the twentieth century.
Page 23 - Americans themselves never think about them; they are insensible to the wonders of inanimate nature and they may be said not to perceive the mighty forests that surround them till they fall beneath the hatchet. Their eyes are fixed upon another sight: the American people views its own march across these wilds, draining swamps, turning the course of rivers, peopling solitudes, and subduing nature.

About the author (2006)


Julia Corbett is associate professor in the Department of Communication at the University of Utah, specializing in environmental communication. She has previously published articles in Journal of Communication and other communications journals, as well as Orion and Owl/Egret.


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