A Preface to Marketing Management

J. Paul Peter, James H. Donnelly

McGraw-Hill/Irwin, 2003 - Business & Economics - 280 pages

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

Bibliographic information

• Title: A Preface to Marketing Management; Irwin/McGraw-Hill series in marketing; The McGraw-Hill/Irwin Series in Marketing
• Authors: J. Paul Peter, James H. Donnelly
• Edition: illustrated
• Publisher: McGraw-Hill/Irwin, 2003
• ISBN: 0072466588, 9780072466584
• Length: 280 pages
• Subjects: Business & Economics / Management; Business & Economics / Marketing / General; Business & Economics / Sales & Selling / Management