39 pages matching costs of marketing in this book
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Chart chemical company commissions company reports compared with domestic competitive cooperating executives costs of export costs of marketing difference direct selling distribution chain distribution system distributors and agents domestic marketing services domestic sales earn End-user Price Attributable executive says executives report Export Department export marketing costs Export Marketing Mix export marketing services export sales compared exports at less factors financing firm says food products company foreign markets full cost higher costs incremental cost international division international operations international sales less than full licensee lower profits machinery and equipment machinery company machinery manufacturer marketing support services markets at less number of executives number of panelists original equipment manufacturers over-all overseas packaging panelists report parent company president for international product line products firm profits on export Proportion of End-user sales promotion sell to export selling costs selling exports services in support support of export technical service Transfer Price U. S. parent vice president