Third Generation R&D: Managing the Link to Corporate Strategy

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Harvard Business Press, 1991 - Business & Economics - 192 pages
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Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.
 

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Contents

The Link to Strategy
1
Technology? Research?
13
A Framework for Purposeful
23
Top Management and RD
41
Briefing Paper 1 Technology Maturation
59
Evaluating Risks and Rewards
67
Briefing Paper 2 Technological Competitive Position
87
The RD Portfolio
93
Organizing RD for Results
123
Beyond Project Management
143
The Third Generation Company
175
Afterword
185
Copyright

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