Communication Theories: Origins, Methods, and Uses in the Mass MediaThis volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses. |
Contents
PART | 17 |
Models in Mass Communication Research | 36 |
Perception and Language Issues | 55 |
Copyright | |
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Common terms and phrases
advertising agenda setting American analysis attitude change audience Austin American-Statesman behavior broadcast campaign Chapter classical conditioning cloze cognitive Communication Research concept correlation coverage cross ownership dissonance effects of mass experiment factors fear appeal film Flesch Flesch reading ease function Hovland hypothesis important individual influence interpersonal issues Janis Journalism Quarterly Katz knowledge gap Lazarsfeld mass communication mass media measure media agenda newspaper norms opinion leaders opinion leadership ownership percent person persuasion political predict presented President Press problem propaganda Public Opinion Quarterly question radio readability formulas reading ease received Reprinted by permission response role says score selective exposure selective perception Sesame Street showed sleeper effect Social Psychology society spiral of silence stations story subjects suggested Table television theory tion two-sided message University variables Vietnam viewers words York
References to this book
Analyzing Media Messages: Using Quantitative Content Analysis in Research Daniel Riffe,Stephen Lacy,Frederick Fico No preview available - 2005 |
Framing Europe: Television News and European Integration Claes H. de Vreese No preview available - 2003 |