Age of Propaganda: The Everyday Use and Abuse of Persuasion

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Worth Publishers, Incorporated, 2001 - Persuasion (Psychology) - 352 pages
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Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on thr role of surveys and opinion polls in a democracy, and how the impact may be limited.

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Age of propaganda: the everyday use and abuse of persuasion

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Psychologists Pratkanis and Aronson present a thorough overview of how individuals and the mass media manipulate us using devious persuasive techniques. In order to understand how and why we are ... Read full review

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About the author (2001)

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.
Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

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