Corporate Scriptwriting: A Professional's GuideThis comprehensive book analyzes all scriptwriting for the corporate business world. The reader will gain a solid understanding of both the art of scriptwriting and the business of operating successfully within corporations. |
Contents
Blueprint | 9 |
The Scriptwriters Basics | 17 |
Program Design Research | 30 |
Copyright | |
19 other sections not shown
Common terms and phrases
actually audience analysis audience members basic BILL DAVIS CAMERA DOLLIES Casey CentraCall checking client and producer CLOSE-UP column format communication Connection program content experts content outline corporate script corporate scriptwriting Crain creative credible Darvel dialogue director discussed DISSOLVE drivers effective elements employees ESTABLISHING SHOT fact factors FADE feel film final focus frame FREEZE FRAME Gordi idea important interviews look Mason MEDIUM SHOT meeting motivation motivational song narration NuComm objectives OFFICE-DAY parking person picture probably problem producer's program needs analysis RACK FOCUS referral role-play satisfaction stealers says scene descriptions screen segment SERGEANT shot simply skills sound steps stock footage story structure SUPER TITLE talking head tape tell tion treatment truck videotape viewer vignettes visual visual concepts warehouse Win the Connection words write written