Public relations: strategies and tactics
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
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What Is Public Relations? 1 m
The Components of Public Relations 8
Israels concern for its image in the Palestinian conflict
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activities advertising agencies American awareness brochures Burson-Marsteller campaign Chapter clients company's consumer corporate coverage credibility crisis communication editor effective employees ethics evaluation example executive global groups Hispanic IABC integrated marketing communications interest International Internet interviews involved Journal lic relations lobbying Mack Trucks magazine major marketing mass media ment million munication newsletters newspaper objectives Odwalla organization organization's percent person personal computer persuasive PR insights PR Week president problem promotion PRSA public affairs public opinion public relations department public relations firm public relations personnel public relations practitioners public relations professionals public relations program Public Relations Review radio rela releases responsibility role sponsor staff story strategy survey techniques television tions trade trademark video news releases Wall Street Journal World World Wide Web