books.google.com - Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks...https://books.google.com/books/about/Yahoo_Web_Analytics.html?id=KrpIGzb83U8C&q=multiple&utm_source=gb-gplus-shareYahoo! Web Analytics