The Great Formula: for Creating Maximum Profit with Minimal Effort

Front Cover
John Wiley & Sons, Jun 30, 2006 - Business & Economics - 256 pages
Praise for THE GREAT FORMULA

"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
—Dr. Mani Sivasubramanian, infopreneur and heart surgeon

"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation

"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
—Lou D'Alo, PowerUp! Coaching and Consulting

 

Selected pages

Contents

Chapter 1 IntroductionH X 2 + 0
1
Chapter 2 I Get 1000 Channels of TV and Most of Its Crap
3
Chapter 3 Chunking
9
Chapter 4 The Great Chunkula
15
Chapter 5 The Great Formula
21
Chapter 6 Why The Great Formula Works
23
Chapter 7 The Great Formula Step 1 Create The Irresistible Offer
27
Chapter 8 The Great Formula Step 2 Present It to a Thirsty Crowd
31
Chapter 9 The Great Formula Step 3 Sell Them a Second Glass
35
Chapter 10 In Search of the Thirsty Crowd
37
Chapter 11 Second Glass Tactics
43
Chapter 12 The Great Formula in History
49
Chapter 13 Mad Scientists Using The Great Formula
73
INDEX
235
Copyright

Other editions - View all

The Great Formula: for Creating Maximum Profit with Minimal Effort
Mark Joyner
No preview available - 2006
The Great Formula: for Creating Maximum Profit with Minimal Effort
Mark Joyner
No preview available - 2006

Common terms and phrases

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References to this book

About the author (2006)

MARK JOYNER is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.

Bibliographic information

TitleThe Great Formula: for Creating Maximum Profit with Minimal Effort
AuthorMark Joyner
PublisherJohn Wiley & Sons, 2006
ISBN0470038888, 9780470038888
Length256 pages
Subjects ›  › 

Business & Economics / Advertising & Promotion
Business & Economics / General
Business & Economics / Marketing / General
  
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