The Entrepreneur in Focus: Achieve Your Potential

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Cengage Learning EMEA, 2003 - Business & Economics - 276 pages
2 Reviews
This innovative book is about identifying and releasing entrepreneurial potential. Using the idea of character themes, it defines the entrepreneur in terms of six key themes, and provides readers with the opportunity to assess themselves in these areas. This book also discusses how entrepreneurs develop, or are stifled, in society at large and within large organizations – the topic of intrapreneurship – and considers how successful entrepreneurs measure up against the six character themes identified. The authors enable readers to identify their talents so that they can be more creative, innovative and enterprising. Having read this book, readers will have a better understanding of their entrepreneurial potential.This book will be essential reading for the general professional business market, and for students of entrepreneurship and enterprise development at undergraduate, MBA and MSc levels.“FACETS (Focus, Advantage, Creativity, Ego, Team and Social) succinctly summarizes the themes of entrepreneurs that we at Gallup have been studying and discovering during this last twenty years. I believe the book will be an excellent tool for any person practicing entrepreneurship and should be a required reading for entrepreneurship study in colleges and universities.” Don Clifton, Chairman of Gallup International Research Centre, retired Chairman of Gallup IncThe range of examples used really aim the text at anyone interested in finding out about what is meant by those words – ‘entrepreneurship’ and ‘being entrepreneurial’ and ‘being enterprising’. It could therefore be read by anyone thinking about going into business on their own or just trying to understand how they could be more enterprising.” Frank Martin, Director of the MSc in Entrepreneurial Studies and Director of the MBA in Entrepreneurship and Business Venturing (distance learning), University of Stirling
 

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This is a helpful book for academic purposes and if you have got some plans to start your own business. It sort of gives you a yardstick to measure yourself against successful business people. As an academic its really useful because I used it for my assignment and it helped a lot to understand certain aspects which the lecturer did not give out. 

Contents

The Entrepreneur in Focus
1
The Potential Entrepreneur
8
The Proven Entrepreneur
17
Conventional Wisdom
39
But What is an Entrepreneur?
49
The Spirit of the Entrepreneur
57
TheFacetsof the Entrepreneur
62
Focus
81
Applying the Facets
155
Some Real Entrepreneurs
173
Releasing the Entrepreneur
186
Releasing the Corporate Entrepreneur
198
What Entrepreneurs Do
213
move it do it
222
Airline Entrepreneurs
225
Retail Entrepreneurs
236

Advantage
89
Creativity
99
Ego
113
Team
130
Social
144
Now its Your Turn
248
References
263
Index
267
Copyright

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About the author (2003)

Bill has been an illustrator all his working life and his work has been published worldwide. He is equally happy with a mouse or a paint brush in his hand. He also runs a small design agency and enjoys the challenge that this variety of work presents. He has a passion for the environment, living and working from an earth sheltered house with its own water and energy supply. At the weekends you might find Bill shearing the sheep, tending his carrots or mowing the roof!

John Thompson is a regular contributor to National Geographic books and other publications. His latest works are "National Geographic Guide to America's Outdoors: Southeast" and a book on the National Historic Trails and the Appalachia region of the U.S. A former resident of Washington, D.C., he now lives in Charlottesville, Virginia.

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