SEO Warrior: Essential Techniques for Increasing Web Visibility
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.
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Chapter 13 Competitor Research and Analysis
Chapter 14 Content Considerations
Chapter 15 Social Networking Phenomenon
Chapter 16 Search Engine Marketing
Chapter 17 Search Engine Spam
Chapter 18 Industry Buzz
Appendix A Script Listings
Appendix B Ping Servers