Cultish: The Language of Fanaticism

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HarperCollins, Jun 15, 2021 - Language Arts & Disciplines - 320 pages
8 Reviews
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The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power.

What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .

Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.  

Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

 

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LibraryThing Review

User Review  - sriddell - LibraryThing

Poorly written, over-present author injecting far too many of her own hang-ups into the text. Clearly the author is VERY hung up on Donald Trump. The many gratuitous references to Trump were jarring ... Read full review

LibraryThing Review

User Review  - Bodagirl - LibraryThing

An excellent read for anyone else participating in "the summer of cults." Montell takes a non-exploitative path when discussing cults and cultish groups through her focus on the linguistic traits that ... Read full review

Contents

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Notes
About the Author
Copyright

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About the author (2021)

Amanda Montell is a writer and reporter from Baltimore with bylines in Marie Claire, Cosmopolitan, Woman's Day, The Rumpus, Byrdie.com, and WhoWhatWear, where she is the staff features editor. As a pop linguist, Amanda's insights have been featured in Glamour, Bustle, Refinery29, Hello Giggles, and Bust Magazine. Amanda graduated from NYU with a degree in linguistics. She lives in Los Angeles. Find her on Instagram @amanda_montell.

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