Jump Start Your Business Brain: The Scientific Way to Make More MoneyJump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive. |
Contents
The Three Laws of MARKETING PHYSICS | 1 |
The Three Laws of Capitalist creativity | 235 |
WANT TO HEAR YOUR STORIES OF ADVENTURE TRIUMPH | 435 |
THANK YOU | 441 |
Back Cover Material | 448 |
Other editions - View all
Jump Start Your Business Brain: Scientific Ideas and Advice That Will ... Doug Hall Limited preview - 2005 |
Jump Start Your Business Brain: Scientific Ideas and Advice That Will ... Doug Hall Limited preview - 2010 |
Jump Start Your Business Brain: Scientific Ideas and Advice That Will ... Doug Hall No preview available - 2018 |
Common terms and phrases
advertising asked Benefit and Real blueberry muffin brand brochure Capitalist Creativity challenge chapter chimes clients communication competition concept courage creating ideas credibility customers David Wecker define diversity Doug Doug Hall dramatically different ideas effective emotional employees Eureka execute experience fear focus focused greater Homeward Trail impact infomercials innovation inspiration invent laws of Marketing left brain Lennie Gallant leverage look Marketing Physics marketplace Merwyn muffin offer Overt Benefit passion pedigree perspective potential Practical Tactic Prince Edward Island probability of success Procter & Gamble product or service profits Ranch Real Reason Reason to Believe relevant right brain sell simply small business owners Step stimuli story target audience thinking styles three laws tion today’s Tom Peters tomers Trivial Pursuit truth unique versus whole brain writing you’re