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II HISTORY OF ADVERTISING
SOCIAL AND ECONOMIC ASPECTS OF ADVERTISING
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adver Advertising Age advertising agency advertising department Ampere-Hour appeal Association attention audience automobile average basis Better Business Bureau brand buyer campaign cent character circulation cities color commodities consumer control cities copy copy testing cost coupon dealer desire developed direct mail display distribution economic effective emphasize factors farm Federal Trade Commission FIGURE given halftone headline human ideas illustrations important income increase individual influence inquiries interest John Caples layout magazine circulation magazines manufacturer material measure medium ment merchandise method motives Motors Corporation national advertisers needs newspapers obtained package paper particular person picture placed Printers printing problem prospects purchase radio reader relative retail Saturday Evening Post selection selling slogan space specific steel sumer television territory tion tising trade want-satisfying wants