Advertising: Theory and Practice |
Contents
CHAPTER PAGE | 3 |
HISTORY OF ADVERTISING | 12 |
SOCIAL AND ECONOMIC ASPECTS OF ADVERTISING | 29 |
Copyright | |
31 other sections not shown
Other editions - View all
Common terms and phrases
adver Advertising Age advertising agency advertising department appeal Association attention audience automobile average basis Better Business Bureau brand Bufferin buyers campaign cent character circulation cities Coleman Company color commodities consumer control cities copy copy testing cost coupon dealers desire developed direct mail display economic effective emphasize factors farm Federal Trade Commission FIGURE given halftones headline human ideas illustrations important income increase individual influence inquiries interest John Caples layout Listerine magazine circulation magazines manufacturer material measure medium ment merchandise method motives national advertisers needs newspapers obtained package paper particular picture placed Printers printing problem prospects purchase radio reader relative Saturday Evening Post selection selling slogan space specific steel sumer television territory tion tising trade want-satisfying wants York