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HISTORY OF ADVERTISING
III SOCIAL AND ECONOMIC ASPECTS OF ADVERTISING
32 other sections not shown
adver Advertising Age advertising agency advertising department appeal Association audience automobile basis Better Business Bureau brand buyers campaign cent character circulation cities color commodities consumer control cities copy copy testing cost coupon dealer desires developed direct mail display economic effective emphasize factors Federal Trade Commission FIGURE given halftones headline human illustrations important income increase individual influence inquiries interest John Caples layout magazine circulation magazines manufacturer measure medium ment merchandise method motives Motors Corporation national advertisers needs newspapers º º obtained package paper particular picture placed Printers printing problem prospects purchase radio reader relative retail Saturday Evening Post selection selling slogan space specific steel sumer television territory tion tising trade want-satisfying wants yºu