The People's Tycoon: Henry Ford and the American Century
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.
The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.
Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
From the Trade Paperback edition.
What people are saying - Write a review
LibraryThing ReviewUser Review - knightlight777 - LibraryThing
Biographies are my favorite and Steven Watt's bio on Henry Ford is one of my favorites. This book delves into not only what this man accomplished in his life but also the character that drove him ... Read full review
THE PEOPLE'S TYCOON: Henry Ford and the American CenturyUser Review - Kirkus
Hailed in Nazi Germany and Soviet Russia, Henry Ford was "an American icon"—and, argues historian Watts, the principal architect of American consumer culture.Born on a Michigan farm in 1863, Ford did ... Read full review