Advertisers' Guide to Marketing1962 |
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Common terms and phrases
Add'l AM&FM America section American Research Bureau area's average quarter hour Balance of area bank debits Bldg card for specific Carries regularly scheduled census cent ahead cent had incomes cent over 1960 Central city Consult rate card County Daily Sun day periods vary Department-store sales directory of media East North Central economy end of Markets equipment estimated expensive and reflects fabricated metals greatest audience growth homes reached Hours for day increase industry limits of periods Markets Across America media representatives Metropolitan Statistical Area million Monthly circ Nat'l Yellow Pages NEWSPAPERS Non-residential number of homes Open line rate Outdoor Advtg OUTDOOR POSTER PLANTS PM network option population Rate 1 mo regularly scheduled farm representatives at end Representativett scheduled farm programs SMSA Spot rates Standard Metropolitan Statistical station to station Sunday Daily TELEPHONE DIRECTORIES TELEVISION thru Sun tion TRANSIT ADVERTISING vary from station Yellow Pages Service